One cherished pair of sneakers, the Air Jordan Original 4(IV) White/Black aka White Cements released in 1989, and at the time was thought of as a ugly shoe. But that didn t stop people from purchasing the $110 Air Jordan OG 4(IV).In the movie Do the Right Thing Buggin Out wore a pair of the Air Jordan Original 4(IV) White Cements, and he can be seen scrubbing the scuff off with a tooth brush. A deadstock pair of Air Jordan OG 4(IV) White Cements can exceed $1,000.